Colour plays an important role when it comes to website design. This allows you to communicate your brand identity to the user and shape their experience. Colour also has a big effect on bringing out an emotional response.

You have to understand

Colour psychology in order to use colour to evoke certain perceptions and emotions. You will see this used in Melbourne website design and by the careful choice of colour and hues, the website can reflect the personality of your brand. This will help you create a connection with your target audience. You can define your brand identity using colour and have it reinforced. You need to be consistent when it comes to using colour across your marketing materials, websites, logos, products etc. so that it boosts brand recognition. This is how you foster a strong identity for the brand. In website design, the primary and secondary colours of your brand can be used in strategic ways to maintain visual cohesion. This can subtly affect the visitors to the website and the more they see your association with a certain set of colours, they will be more inclined to recognise it again when they encounter it.

The attention of the users

Can be guided using colour and you can actually create a visual hierarchy on your website with this. You can use contrasting colours for where you want the users’ eyes to be drawn to such as the buttons, call to action elements and headlines. This way, you can draw their attention to important information and encourage them to engage with the brand. You can use muted or neutral colours for the background so that visual clutter can be reduced. This will further help emphasise the key content of the website. The readability of your website is also affected by colour. You need to have high contrast colour schemes between the background elements of the website and the text so that users are able to read the text easily. This will make it easier on users with reading disabilities and visual impairments. You can convey your brand values to the user with colour symbolism. You may have noticed that many eco-friendly brands use shades of green to send a subtle message about their priorities. This gives an idea of environmental consciousness and sustainability to the visitors to site.

You have to make sure

That the colours chosen for the website and all other marketing materials align with the personality, values and message of the brand so that an authentic brand experience can be created for the users. Colours can evoke emotional responses and you can choose colours that resonate with the emotions of your target audience so that the website design is more engaging and memorable. You can use calming shades of blue in a healthcare website which will give an impression of trust. Or if your website is related to children’s entertainment, you can use playful colours to give a sense of excitement,