FOUR TIPS ON CREATING A MOOD BOARD
Mood boards can be a great way to convey your design idea and create the feeling you want your customers to see your brand.
In this article, we’re going to give you some tips for creating one and recommend a couple of different tools that will make this process even easier.
What is a Mood Board?
2. Choose images that convey meaning.
Think about your words, then choose the images that closely match those words. For example, if one of your words is “outdoors,” your images may be peaceful and scenic or they could be adventurous and exciting.
3. Use Pinterest to find and collect these images.
Pinterest is one of the best places to go to find images and even to create digital inspiration boards. Search for terms that you brainstormed in step 1. You can look for all sorts of images here, including photos, graphic art and fonts. Don’t forget to search terms that are specific to your niche ie modern furniture, food inspo etc. Pinterest may even help you fine tune your brand characteristics even more by suggesting sub-categories to delve into.
4. Lay out the inspiration board in Canva.
While you can keep the inspiration board in Pinterest if you want, using those photos in a custom Canva layout gives you the opportunity to create a mood board. Canva is free to use and there are all sorts of pre-made layouts to choose from. When you’re done, you simply download your design.
One Last Tip
If you’re going to create a mood board – or several – for your brand, limit each mood board to just 20 images max. You can always swap out images now and then as you further define your brand. It’s okay to start with more than 20 images as you gather them, but you’ll want to narrow them down before finalizing your board, just like you did with the list of words that relate to your brand.