SEO (Search Engine Optimization) is used by website owners to get more traffic by ranking higher in search engines. The easier it is to find you the more clients you will get landing on your site.
If your content isn’t optimised then search engines won’t know how to rank it so your website won’t appear in search results, meaning you will miss out on all that traffic.
SEO is an ongoing process that you must keep doing if you want to see maximum results.
- CREATE QUALITY CONTENT
Quality content is very important when it comes to SEO and driving traffic to your site. Content is what tells the search engines what your website is all about, the more captivating and engaging it is the more users will want to spend time reading it. An increased amount of time spent on your site indicates a positive experience which in turn will boost your site rankings.
- LINK BUILDING WITH OTHER BRANDS
“Inbound links” are a form of off-page SEO where you earn links from other websites that direct readers to your own site. For example, if someone blogs about you and links to your site, that clickable link in their post is an inbound link. One of the best ways to get quality links is by consistently creating great blog content that people naturally want to link to and looking for guest blogging opportunities.
- OPTIMISE YOUR TITLE AND DESCRIPTION
Optimising your title and description plays a key role in how your viewers see your website in search results and how Google prioritises your site. A good SEO friendly post title should contain your focus keyword. A good meta description will explain what the page is about and should also feature your keyword.
- RENAME YOUR PHOTOS
Changing the name of your photos to what your clients search query may be will help search engines identify the content of a page. If you are searching for website services you’re not going to search for image001.jpg, you’re going to search for “website design services”. Also ensure your ALT tag also describes what the page is about.
- INDEX YOUR SITE
Another way to get your site to rank higher is by submitting your sitemap to Google. A sitemap is a list of all the pages on your site, this file is used by search engines as an overview of all available content and it shows Google the structure of your site. First ensure your XML Sitemaps in Yoast is enabled then all you need to do is go to Google Webmaster Tools and submit the following URL: www.yourwebsitehere.com.au